About 'Punters Paradise'


Socialising and tipping for Horse Racing enthusiasts should be enjoyed from home, not left at the track. From the very beginning we have strived to provide the tools to make this happen.
Providing punters with form guides and betting tools is only the beginning - it's the social platform and tipping system that helps Punters Paradise stand out from the crowd. Traditionally punters have been paying for services online such as form guides and black book services but Punters Paradise jumped on board with the new development approach for websites, building frameworks rather than delivering content.

History


Punters Paradise was originally created by Kagan Powell who launched the site on 1st September 2006.

After gaining inspiration from one of his favourite and very popular sites Aqua Bumps as well as another internet entrepreneur that created Million Dollar Homepage Kagan decided to put three of his life passions together (photography, graphic design and thoroughbred racing) and Punters Paradise was born.

Kagan started out by going to the track each day and photographing each race, writing original blogs and providing his own tips, which didn't go too badly!

In the meantime, Luc Pettett was dreaming up and creating his own ideas for the racing community. The result was the launch of King Tipping in June 2007, a website marketplace for people to buy and sell their horse racing tips. By September 2007 Kagan stumbled upon Luc's software and really liked the idea, Kagan believed it would complement what he was doing with Punters Paradise. He asked Luc if he would like to include KiNG Tipping as part of Punters Paradise. It was a big hit and the pair have never looked back.

In late 2008 Kagan and Luc formed Punters Paradise Pty Ltd and re-developed the website from the ground up including a social networking facility, horse racing form guide, odds comparison tool and a black book feature.

A walk through time...


2006
  • Kagan launches Punters Paradise
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    Kagan launches Punters Paradise
    September 1, 2006
2007
  • King Tipping website merged into Punters Paradise
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    King Tipping website merged into Punters Paradise
    December 1, 2007
  • Punters Paradise reaches 500 users
    Website reaches 500 users. A good reward for all of our hard work.
    Punters Paradise reaches 500 users
    December 31, 2007
2008
  • Forum launched
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    Forum launched
    January 14, 2008
  • Refer and Earn program
    Refer and earn program introduced to allow users to refer friends and earn revenue from sales generated.
    Refer and Earn program
    April 15, 2008
  • Blackbook feature and ladder board re-design
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    Blackbook feature and ladder board re-design
    December 10, 2008
2009
  • Blackbook feature, including SMS capabilities
    Introduced the Blackbook feature, allowing users to get alerts for their horses, jockeys or trainers that they like to follow.
    Blackbook feature, including SMS capabilities
    January 1, 2009
  • Architectual upgrade and form guides
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    Architectual upgrade and form guides
    March 1, 2009
  • Data centre setup in Brisbane, Australia to cope with demand
    The first data centre was setup in Brisbane to cope with demand Punters Paradise was facing, particularly during the Melbourne Cup period.
    Data centre setup in Brisbane, Australia to cope with demand
    April 28, 2009
  • 1 million tips recorded
    1 million tips recorded and resulted in the system since the beginning.
    1 million tips recorded
    August 16, 2009
  • Launch of the betting website BigBets.com.au
    Launch of the betting website BigBets.com.au in conjunction with betezy, giving Punters Paradise a unique betting brand.
    Launch of the betting website BigBets.com.au
    September 20, 2009
  • Odds comparison rolled out
    Odds comparison launched allowing punters to compare bookmakers within Australia.
    Odds comparison rolled out
    November 4, 2009
2010
  • Launch of simplified tipping site, KingTipping.com
    Launch of simplified tipping site, KingTipping.com. This website is geared towards tippers which are less enthaused by just racing and more interested in other sports.
    Launch of simplified tipping site, KingTipping.com
    March 1, 2010
  • Tipping in Singapore and Hong Kong
    Tipping becomes available in Singapore and Hong Kong allowing users to focus on international events along with Australian racing.
    Tipping in Singapore and Hong Kong
    April 15, 2010
  • Launch of odds comparison website OrangeOdds.com
    Punters Paradise launches the new website orangeodds.com just one week before the 2010 Football World Cup. This website focuses on odds comparison for global sport and racing betting markets.
    Launch of odds comparison website OrangeOdds.com
    May 27, 2010
  • Punters Paradise reaches 5,000 users
    Website reaches 5,000 users
    Punters Paradise reaches 5,000 users
    June 1, 2010
2011
  • Odds Comparison developer tools launched
    The popular odds comparison tool has been made available into a 'widget', allowing other websites to easily intergrate and odds comparison tool without any development. Already it's had a great response with some big players installing it, including AAP Megaform.
    Odds Comparison developer tools launched
    January 5, 2011
  • Improved 'Feeds' layout
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    Improved 'Feeds' layout
    February 1, 2011
  • 2 million tips recorded
    2 million tips recorded and resulted through the tipping system!
    2 million tips recorded
    March 2, 2011
  • Launch of NRL, Rugby and AFL tipping
    Customers can now select their favourite sporting team, work their way up the ladder board and compete against others for NRL, AFL and Rugby!
    Launch of NRL, Rugby and AFL tipping
    March 10, 2011
  • Odds Comparison, lightening fast!
    Major upgrades to our odds comparison system, making it the fastest FREE odds comparison in Australia
    Odds Comparison, lightening fast!
    August 1, 2011
  • Printable Form Guides
    Launch of the printable form guides, allowing the public and racetracks to print and distribute our form guide product for free.
    Printable Form Guides
    August 15, 2011
  • 3 million tips recorded
    3 million tips recorded and resulted through the tipping system!
    3 million tips recorded
    September 1, 2011
2006
2007
2008
2009
2010
2011

The Management Team

Kagan Powell is an entrepreneur who has the unique ability to visualise and create successful products.

Before creating Punters Paradise in 2006 he completed his certified webmaster course and gained experience working in sales, design and I.T.

As well as managing Punters Paradise Kagan also creates the new designs and products which the rest of the development team then bring to life.

Luc Pettett is an experienced software developer with a particular emphasis on delivering cutting edge interface design.

Aspiration for newer technologies lead Luc to working in London, helping ship the first release of an email system to over 1.2 million users. Luc also has experience in the world of bookmaking and online gaming after working as a clerk and eventually a trader for two Queensland based bookmakers, along with two year development internship at UNiTAB.com.

Luc's role at Punters Paradise ensures that the website is brought to life with new ideas and rapid, proven software development techniques.